A systematic process for AI discoverability
Being good at what you do and being recommendable by AI are not automatically the same thing. Our methodology closes that gap — systematically, measurably, and without guesswork.
Why methodology matters here
Traditional SEO agencies optimize for Google rankings. We do something different: we measure whether AI platforms actually recommend your business when customers ask the types of questions that lead to a hire.
That requires a structured process — one that starts with honest measurement, identifies exactly what is holding your business back, and builds the signals AI systems use to understand, trust, and cite you.
Every engagement follows the same six-phase framework. The scope of work inside each phase varies by business, but the process never does.
The six-phase framework
Every engagement follows the same process. The scope of work inside each phase varies — the framework never does.
FIND
Where are you appearing now?
We establish your AI visibility baseline before anything else. We ask the types of questions your customers actually ask — across ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, and Claude — and document exactly where your business appears, where it is absent, and which competitors are being recommended instead.
- High-intent customer query testing across six major AI platforms
- Visibility and mention rate baseline (documented, not estimated)
- Competitor recommendation comparison — who is showing up instead and how often
- How AI currently describes your business, your services, and your credibility
- Identification of inaccurate, outdated, or missing information in AI-generated answers
Key insight
Most businesses are surprised by what they find. Ranking well on Google does not mean appearing in AI answers — and the gap between the two is often significant.
UNDERSTAND
Why are competitors showing up instead?
Knowing you are absent is not enough. We diagnose why — examining the specific signals your website, content, and digital presence are (or are not) sending to AI systems. This phase turns raw data into a prioritized picture of what needs to change.
- Website crawlability and content structure review
- Service and category clarity — does AI understand what you do and where you do it?
- Entity and business identity review — how AI systems identify and classify your business
- Review and reputation signal analysis
- Third-party citation and source gap identification
- Structured data and schema coordination review
Key insight
AI systems do not rank pages. They build a model of what your business is, what it does, and whether it is credible. UNDERSTAND maps the gaps in that model.
BUILD
Strengthen the website and digital foundation.
With a clear diagnosis in hand, we address the structural and content gaps that are limiting your AI visibility. This is where implementation begins — rebuilding or strengthening the digital foundation so AI systems can clearly understand who you are, what you do, where you operate, and why you are credible.
- Page restructuring and service page development
- Service, location, and specialty content that AI systems can parse and cite
- FAQ development targeting the questions customers ask AI
- Entity clarification — ensuring AI systems correctly identify and classify your business
- Expert and team bios that establish individual and organizational authority
- Internal linking and site architecture improvements
- Technical crawlability fixes
Key insight
A website built for AI discoverability is also a better website for human visitors. Clarity, structure, and credibility signals benefit both audiences.
AMPLIFY
Build the proof and authority surrounding the company.
AI systems do not rely solely on your website. They draw from the broader digital ecosystem — reviews, citations, third-party mentions, social content, video transcripts, and thought leadership. AMPLIFY strengthens the external signals that reinforce your authority and credibility.
- Case study development — documented results that AI systems can cite
- Review and reputation strategy
- Third-party citation and source opportunities
- Authority content — thought leadership, expert commentary, and industry positioning
- YouTube and video transcript strategy
- Social content strategy aligned with AI discoverability goals
Key insight
Your business may already be great. AI just might not know it yet. AMPLIFY makes your credibility legible to the systems your customers are increasingly relying on.
VERIFY
Retest the same customer questions and measure changes.
We retest the same queries we ran at baseline — across the same platforms, using the same methodology — and document what changed. This is not a vanity report. It is a direct comparison of your AI visibility before and after implementation.
- Repeat query testing across all six AI platforms
- Highly Recommendable Score™ comparison — baseline versus post-optimization
- Competitor recommendation comparison — have the gaps narrowed?
- Updated documentation of how AI describes your business
- Identification of remaining gaps and next-priority actions
Key insight
AI-generated results can vary over time. A single retest is a data point. Ongoing retesting is a trend. We continue to retest because the landscape keeps moving.
ATTRIBUTE
Track whether visibility contributes to leads and revenue.
Where possible, we work to connect improved AI visibility to business outcomes — traffic, leads, appointments, calls, and revenue. Attribution in AI search is still an emerging discipline, but we track what we can and report honestly on what the data shows.
- AI referral traffic tracking where platforms pass referral data
- Lead and inquiry source analysis
- Call and appointment tracking coordination
- Ongoing competitor monitoring
- Reporting on visibility trends over time
Key insight
We do not promise a specific number of leads from AI visibility. We do promise honest measurement, clear reporting, and a process that keeps improving your position.
What makes this different
We are not a traditional SEO agency. We are not a generic digital marketing company. Here is what that means in practice.
We measure first
Every engagement starts with documented baseline testing — not assumptions. You know exactly where you stand before any work begins.
We test the actual platforms
We run real queries on ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, and Claude — the platforms your customers are actually using.
We tell you what needs to change
Not a vague strategy deck. A prioritized list of specific actions, ranked by likely impact, with clear reasoning behind each one.
We retest
AI visibility is not a one-time fix. We retest the same queries over time so you can see what changed — and what still needs attention.
We scope to your situation
No fixed packages for implementation work. Every engagement is scoped to the size of your business, the state of your website, and the specific gaps we find.
We start with a low-risk entry point
The $497 AI Discoverability Audit gives you a complete picture of your current position before you commit to any implementation work.
How a typical engagement works
Start with the $497 Audit
The audit establishes your baseline, identifies your gaps, and delivers your Highly Recommendable Score™ across eight categories. It is the foundation everything else builds on.
Review the findings together
We walk through the audit results with you — what we found, what it means, and what we recommend addressing first. No jargon. No upsell pressure.
Scope the right implementation
If you want to move forward with optimization, we scope the work based on your specific gaps — not a pre-packaged service tier. Some businesses need targeted optimization. Others need a full website rebuild. We recommend what the data supports.
Implement, retest, and iterate
We implement the agreed work, retest your AI visibility, and report on what changed. For businesses that want ongoing management, we continue the cycle — monitoring, updating, and retesting as the AI landscape evolves.
Start with the audit
You shouldn't have to guess whether ChatGPT knows who you are. The $497 AI Discoverability Audit gives you a documented baseline, your Highly Recommendable Score™, and a prioritized plan for what to change.