Highly Recommendable started on a road trip with my daughter.
We were driving across the country and using AI constantly to figure out what we should do in each city — not just the obvious tourist stuff. The fun places, the weird little stops, the local businesses, the things we probably would not have found on our own.
"One of those stops was a peach-picking farm in Colorado. We had no idea peach picking was even a thing there, but we found it while looking for places and businesses to visit, and it ended up being one of those experiences we never would have known about otherwise."
That was really where the idea for Highly Recommendable began.
Because the more we used AI to decide where to go, what to do, and which businesses to check out, the more obvious it became that this is already changing how people discover businesses.
People are not only typing a few words into Google and clicking through a list of websites anymore. They are asking full questions. They are asking what is worth doing, who they should call, which company is best for what they need, what businesses are trusted, and what they might be missing nearby.
And the businesses that show up in those answers have an enormous advantage.
We built Highly Recommendable around both sides of that experience.
For us, this is not only about helping businesses get more visibility.
It is also about helping people find the businesses they are actually looking for.
There are so many great businesses doing genuinely good work that people simply do not know exist. They may have incredible customer service, a unique experience, years of expertise, or something people would absolutely love if they could only find them.
We want to help those businesses become easier to discover. At the same time, we want the person asking the question to get a better answer.
That connection between the right customer and the right business is what matters most to us.
From a road trip idea to a real service.
Once I got home, I wanted to see whether this was something we could actually measure. I tested it with one of my existing clients by looking at how often the business appeared across different AI platforms and the kinds of questions their potential customers might ask.
Then we made changes to the website and tested again.
The visibility changed.
That was when it became clear that this was worth building into something much bigger.
Highly Recommendable grew from there as a family business between me and my sister, Jenessa Miller. We both care a lot about making complicated things easier to understand, and we both tend to look at businesses and immediately start seeing ways they could be doing things better. This was one of those ideas where everything clicked.
Why Highly Recommendable exists.
We started this company because we think good businesses should be easier to find.
Not because they figured out the latest trick. Not because they had the biggest marketing budget. But because they have something valuable to offer and their digital presence actually makes that clear.
AI is becoming another place where customers make decisions, and businesses deserve to understand how they are showing up there. They should know what AI says about them. They should know whether their information is accurate. They should know which competitors are appearing instead. And they should know what they can realistically improve.
That is what we help with.
Our mission.
Our mission is to make it easier for people to discover businesses that genuinely fit what they are looking for, while helping great businesses become easier to understand, trust, and recommend across AI-powered search.
We want discovery to work better on both sides. Customers should be able to find useful, relevant businesses without digging through twenty tabs. Businesses should have a fair chance to be found when they are a strong fit for the question being asked. Highly Recommendable sits in the middle of those two things.
What matters to us.
Accuracy
Being visible does not help much if AI is describing your business incorrectly.
Transparency
This space is changing quickly, and we are not interested in pretending there are guarantees where there are not.
Measurement
We would rather show you what is actually happening than give you vague marketing language about "AI optimization."
Useful recommendations
The goal is not simply to make a business appear more often. It is to help the right businesses appear for the right kinds of questions.
The businesses behind the data
Many of the companies we work with are family businesses too. There are real people, employees, customers, and communities behind every website we look at.
Meet the founders.
Jesse Cole
Jesse comes from a digital marketing and business-growth background and has spent years helping brands and businesses figure out how to get found, build an audience, and turn that attention into real growth. Highly Recommendable came out of the same thing that drives a lot of her work: noticing how people are actually behaving and figuring out how businesses can meet them there. In this case, it happened somewhere between a cross-country road trip, a lot of AI searches, and an unexpected afternoon picking peaches in Colorado.
Jenessa Miller
Jenessa co-founded Highly Recommendable with Jesse and helps build the systems, research, and client experience behind the company. She brings her own perspective to the way the company looks at business visibility and helps turn the research and testing behind Highly Recommendable into something clients can actually understand and use.
Together, Jesse and Jenessa are building Highly Recommendable as a family business with a pretty simple belief: if a business is doing something worth finding, people should have a better chance of finding it.
Why the name Highly Recommendable?
Because being found is only part of it.
What businesses really want is to be the one someone feels good choosing.
And what customers want is to feel like they found the right answer.
Highly Recommendable is about helping bring those two things closer together.
Want to see what AI says about your business?
Our AI Discoverability Audit shows you where your business is appearing, which competitors are showing up instead, how AI is describing you, and where the biggest opportunities are. You will also receive your baseline Highly Recommendable Score™ so you have a clear starting point for what to improve.